Angels for Elders Brand Identity

Angels for Elders provide compassionate, dependable in-home care that allows seniors to age with dignity and families to feel at peace, knowing their loved ones are in good hands. Based in Southern California, they wanted a new brand identity that was modern and spoke to their values of compassion, love, patience, trust and dignity.

To allow me to get a better understanding of the business and its goals we conducted discovery calls and in depth questionnaires, from which I then took into the creation phase of the project.

I provided a logo concept which helped to convey that the staff are more than just carers, but angels sent to bring dignity and peace to the elderly. After presenting my logo concept, colour scheme and font I received no rounds of amends - the client completely understood my vision for the logo and they were very pleased with the results. I believe this was only achieved through thorough research into the business before and creative action was taken. I loved discovering who this business was and why it operates today, this relationship helped set the groundwork for my creative process.