British Heritage Network Visual Identity

The Council for British Archaeology (CBA) was embarking on an exciting journey to refresh their visual identity.

The brief was to help redesign the CBA’s brand name, logo, and overall visual identity, which included ensuring their bespoke activities such as the Festival of Archaeology, the Archaeological Achievement Awards, Out and About Archaeology, Casework, British Archaeology Magazine, and the Young Archaeologist’s Club, had a strong presence and resonance in their overall identity.

The rebrand needed to reflect the core values of their charity and its aims to champion and promote archaeology, as well as help to engage new and diverse audiences.

The brief involved the creation of a new or updated primary logo for the Council of British Archaeology (CBA), a potential refinement or change of the CBA’s brand name, the development of branding guidelines and an approach to updating logos for our key areas of delivery.

Deliverables

Unfortunately the deadline for this project had already passed when I discovered the brief, I however still wanted to have a go at creating something as I loved the idea of working with a heritage brand such as CBA. For this I created a new brand name, logo suite, colour scheme, website and potential deliverables such as posters and banners.

The rationale behind my name change was I believed Council for British Archeology felt too administrative, where you had to be nominated and vetted to be a part of anything. The abbreviation of the name (CBA) also had negative social connotations. I went with British Heritage Network as it felt more inclusive to the everyday person, anyone can join a network. I felt this aligned more with the goals of engaging wider audiences.